New Carpet and Rug Institute web tool offers facilities managers help for carpet maintenance so they can be a 'Carpet Hero.'In his November 19 column for the Dalton Daily Citizen News, Carpet and Rug Institute President Werner Braun talks about the newest interactive brochure and web tool from the Carpet and Rug Institute’s Seal of Approval (SOA) Program. The article is titled "Be a carpet hero."
Designed to reach facility managers, executive housekeepers, and other professionals charged with the appearance and function of offices, apartment complexes and commercial building of all kinds, two collections of case studies titled, “Confessions of a Carpet Killer” and “Diary of a Carpet Hero” offer simple and straightforward information about how using (or failing to use) Seal of Approval-certified carpet care products and equipment can literally save the day for a facility’s carpet or spell disaster (see related blogpost CRI Carpet Cleaning & Maintenance Brochure Includes Case Studies).
The “Confessions of a Carpet Killer” section lists four brief case studies, beginning with, “An Overdue Notice on Carpet Maintenance.” It begins,
“At the public library in Jamestown, N.Y., 800 square yards of carpet were installed with a life expectancy of 10 years, but the combination of high traffic and the effects of ice melt and poor maintenance left the carpet heavily soiled after just a year. Unfortunately, the old carpet was shelved. The total money lost: $50,000.”
The “Diary of a Carpet Hero” illustrates how using SOA-approved cleaning solutions and machinery saves money and something even more precious – the environment. One case study, “A Good Investment, A Decision that Saved It,” describes a New York law office that invested in 3,000 square yards of cut and loop woven carpet that had an expected life span of seven years plus.
“After just one year, it was looking spoiled and spotted, but with the decision to use a new CRI-approved cleaning program, significant costs in new flooring, labor and company downtime were saved. The total money saved: $337,000.
“Using CRI SOA products has a positive environmental impact. Properly maintaining your carpet means keeping it out of landfills and reducing the resources needed to manufacture, ship and install carpet. This can result in thousands of gallons of oil and tens of millions of British Thermal Units (BTUs) being conserved — because we here in the carpet industry believe in saving more than money.
“CRI’s SOA program is the carpet industry’s only test that scientifically measures cleaning efficacy for vacuums, extractors, cleaning systems and cleaning products. The results help consumers make more informed decisions, and manufacturers improve their product so carpets are cleaner, healthier and last longer.”
Thank you, Werner!