|Mohawk Home Bath Mat|
Bathroom Blogfest 2011: The U.S. Carpet Industry Takes it to the Mat as Carpet and Rug Institute’s Bethany Richmond Discusses the Colorfast and Furriest in Bath Mat TrendsA few weeks ago, I slipped and fell getting out of the bathtub. In a classic ass-over-teakettle move, I stepped out of the tub, placed my damp foot on the tile floor and slid, caroming off the doorjamb and falling, arms akimbo. (Wow - four of my favorite words in one sentence!)
It was my own blessed fault – I forgot I had taken up the bathmat to wash.
You might say I was a victim of my own messaging. For the past three years on the Carpet and Rug Institute blog, I’ve been telling everyone that carpet and rugs cut down on slip and fall accidents. CRI President Werner Braun is fond of quoting an old insurance industry statistic that says you are 7 times more likely to fall on hard floors than on carpeted ones and 7 times less likely to hurt yourself if you do fall on carpet. As I lay there, sprawled on the eponymous hard-as-rock floor, experiencing the only moment of my life I will ever be happy to have a behind equipped with ample natural padding, it came to me that somehow I would work this episode into a blog post. The sixth annual Bathroom Blogfest seems like my chance.
|Mohawk Home's NYC Showroom|
When I asked him to discuss the trends in bathroom rugs, David said (much like the man who said “plastics” to Dustin Hoffman in The Graduate), that the word this year was: memory foam.
Memory foam rugs, he said, cut into various shapes and covered with different materials, have been the hot new trend in bath mats for several seasons at the New York Home Textiles Market and were showing no signs of slowing.
Also big, David said, are bath mats made with micro-denier polyester. Denier is a measurement of the thickness of a yarn. Since most carpet fibers are 15-20dpf (denier per filament) and the yarns from your standard-issue nylon bath mat average around 3-8 dpf, you can image how soft and downy rugs made from 1dpf polyester must feel. Fine as frog’s hairs, as we say in Georgia.
But there’s a flipside to the hot and new story. Both of these increasingly-popular bathmat styles (according to David, memory foam has gone from 0 to 10 percent of the market in just two years; micro-denier polyester has captured close to 7 percent share seemingly overnight) are imported, mostly from China.
What’s still made in the U.S.? Good news: nylon bathmats, those tireless (and predominately solid-color) workhorses of the home textile world are still made here. According to David, foreign manufacturers, for all their flair for the new and unique, cannot match the quality or price of good old Mr. Solid American Nylon. He may not be sexy, but next time I find myself in Kohl’s or Target, JC Penney or WalMart, and I feel the need for something new to liven up my Loo, I know whom I’ll choose. Because, from my outpost here in Dalton, Georgia, the stoic, but hard-pressed carpet manufacturing capital of the world, “climbing out” begins, emphatically, at home.
The "climbing out" participants of the 2011 Bathroom Blogfest include:
|Name||Blog Name||Blog URL|
|Susan Abbott||Customer Experience Crossroads||Customer Experience Crossroads|
|Paul Anater||Kitchen and Residential Design||http://www.kitchenandresidentialdesign.com|
|Shannon Bilby||From the Floors Up||http://fromthefloorsup.com/|
|Toby Bloomberg||Diva Marketing||Diva Marketing Blog|
|Laurence Borel||Blog Till You Drop||http://www.laurenceborel.com/|
|Bill Buyok||Avente Tile Talk||http://tiletalk.blogspot.com|
|Jeanne Byington||The Importance of Earnest Service||http://blog.jmbyington.com/|
|Becky Carroll||Customers Rock!||http://customersrock.net|
|Katie Clark||Practical Katie||http://practicalkatie.blogspot.com/|
|Nora DePalma||O'Reilly DePalma: The Blog||http://www.oreilly-depalma.com/blog/|
|Paul Friederichsen||The BrandBiz Blog||http://brandbizblog.com/|
|Tish Grier||The Constant Observer||http://spap-oop.blogspot.com/|
|Elizabeth Hise||Flooring The Consumer||http://flooringtheconsumer.blogspot.com|
|Emily Hooper||Floor Covering News Blog||http://www.fcnews.net/category/blog/|
|Diane Kazan||Urban Design Renovation||http://blog.urbandesignrenovation.com|
|Joseph Michelli||Dr. Joseph Michelli’s Blog||http://www.josephmichelli.com/blog|
|Veronika Miller||Modenus Blog||http://www.modenus.com/blog|
|Arpi Nalbandian||Tile Magazine Editors' Blog||Tile Editor Magazine Blog|
|David Polinchock||Polinchock's Ponderings||http://blog.polinchock.com/|
|Professor Toilet||American Standard's Professor Toilet||http://www.professortoilet.com|
|David Reich||my 2 cents||http://reichcomm.typepad.com|
|Victoria Redshaw & Shelley Pond||Scarlet Opus Trends Blog||http://www.trendsblog.co.uk|
|Sandy Renshaw||Purple Wren||http://www.PurpleWren.com|
|Bethany Richmond||Carpet and Rug Institute Blog||Carpet and Rug Institute Blog|
|Bruce D. Sanders||RIMtailing||http://www.rimtailing.blogspot.com|
|Paige Smith||Neuse Tile Service blog||http://neusetile.wordpress.com/|
|Christine B. Whittemore||Content Talks Business Blog||Content Talks Business Blog|
|Christine B. Whittemore||Smoke Rise & Kinnelon Blog||http://smokerise-nj.blogspot.com/|
|Christine B. Whittemore||Simple Marketing Blog||http://www.simplemarketingblog.com/|
|Ted Whittemore||Working Computers||http://www.kinneloncomputers.com/|
|Chris Woelfel||Artcraft Granite, Marble & Tile Co.||http://www.artcraftgmt.com|
|Patty Woodland||Broken Teepee||http://www.brokenteepee.com/|
|Denise Lee Yohn||brand as business bites||http://deniseleeyohn.com/bites/|