Carpet and Rug Institute Mission: Same Despite Structure Change

Despite changes, Carpet and Rug Institute’s Mission Remains the Same: New structure for CRI Brings More Decision-Makers to Table

In his September 16, 2011 column titled Despite changes, our mission remains the same for the Dalton Daily Citizen, Carpet and Rug Institute president Werner Braun discusses recent restructuring at CRI.

“At the leadership level at CRI, nothing has changed: CRI continues to be governed by a board of directors and policy committee. But now, instead of committees and work groups, CRI will organize under a central decision-making group we are calling the Strategic Issues Leadership Council, or SILC for short.

Under the SILC, there are three new groups we are calling panels, which will be organized along three main content areas: deselection, product performance and standards, and extended producer responsibility and Carpet America Recovery Effort (CARE). 

The Deselection Panel will house all of the issues that have the potential to cause carpet to be deselected, such as fear of increased asthma and allergy symptoms with carpet use.

The Product Performance and Standards Panel will address all items related to standards, such as the Texture Appearance Retention Rating (TARR) system, installation, and the Seal of Approval carpet cleaning testing and certification and Green Label Plus Indoor Air Quality programs.

The Extended Producer Responsibility and CARE (Carpet America Recovery Effort) Panel addresses recycling issues that the carpet industry faces, while also ensuring that all players in the industry are doing their due diligence.

The Carpet and Rug Institute works with its member companies, allies in the field, independent testing laboratories and government agencies to continually improve its best practices in product improvement, environmental responsibility and customer care. The result of this pursuit of excellence means that CRI exceeds industry standards and meets customer expectations and this — I’m happy to report — will never change.”

Thank you, Werner.

~ Bethany