Facing a Tough Crowd: Carpet and Rug Institute President Werner Braun answers tough questions about Seal of Approval ProgramIn his weekly column for the Dalton Daily Citizen dated October 15, 2010 and titled "Working with carpet cleaners", Carpet and Rug Institute President Werner Braun discusses his October presentation at Connections, a trade show for people in the cleaning and restoration industry.
Werner spoke about the Carpet and Rug Institute’s Seal of Approval testing and certification program for carpet cleaning solutions and equipment, specifically, the programs’ growth and changes during its first five years. He also addressed some of the program’s critics and found more areas for agreement than he initially expected. Werner explains:
“Unfortunately, not every one views the world of cleaning carpet through the same pair of glasses.
For the greater majority, [the Seal of Approval] testing program has proven to be a godsend. It has allowed [equipment and solutions manufacturers] to measure their performance, and as I like to say around here, if you can’t measure then you can’t improve it. That’s exactly what has happened: Chemical and equipment manufacturers have found ways to better their products through the testing, and today it is the consumer who is reaping the benefits.
There is a small vocal minority, however, that is not happy with the way their products have performed in the tests, and instead of spending money to research them and better them, have chosen to try to discredit the CRI SOA program.
…A funny thing happened along this road to ambush: There was dialogue.
…We are advocates for not only our manufacturers but for our consumers and for the people who serve our industry in whatever capacity. We have listened to the valid complaints and we have addressed them.
CRI is not here to rule the cleaning industry or any industry with an iron fist… If people have legitimate complaints or questions, our staff and our committees are always here to welcome them with open arms and address those that we can.”
Thank you, Werner!