Rugs, Mats and Bathroom Blogfest 2010

Mad Men's Betty Draper in her master bathroom

Bathroom Blogfest 2010: "Stuck in the 60s?" Times Change, but Bath Mats… Not so Much

There's a lot involved in going to the bathroom for women.

Leah Remini

In the world of bathroom rugs, a lot has changed since the Sixties, but a lot has stayed the same. According to David Record, Bath Product Manager for Mohawk Home, solid color is still king at about 85% of the total market, and pricing is still very competitive. He says the average price for a 21 x 34 mat needs to stay below $20 for it to sell.

But while styling has more or less stayed the course, advances in technology have made big changes in how bathroom rugs are made, and how we experience them. Fibers are softer, plusher, and more colorfast. And designers are thinking outside the rectangle and designing rugs in interesting shapes, like Christmas trees, fish, this groovy, Sixties-inspired rug called “Flower Power”, and these other examples.


Just For Fun, Fuchsia Flower Power

Caress Garden, New Leaf



Just For Fun, Lime

David expects that you'll start seeing these in stores for the Fall 2011 Back-to-School/College season.

Mohawk Home's newest line brings a new dimension of comfort to the bath in the form of a quilted fabric mat that contains a core of cushy memory foam. David says, “It’s like stepping on a cloud.” Called “The Caress Collection” the ultra-soft mats are available at JCPenney  and will soon be featured at Kohl’s stores.

Thanks, David! 

Betty Draper would approve.

~ Bethany


Note: David Record last shared perspectives on Bath Mats in David Record, Mohawk Home, on Bathmats for Bathroom Blogfest '09.


Bathroom Blogfest 2010 takes place from October 25 through 29 as described in the press release.  Bathroom Blogfest Participants include the following bloggers and blogs. You can follow the week’s activities on Facebook and via Twitter if you follow #BathroomEXP or check out BathroomBlogfest.com.

Blogger	Blog Name	Blog URL
Susan Abbott	Customer Experience Crossroads	Customer Experience Crossroads
Paul Anater	Kitchen and Residential Design	http://www.kitchenandresidentialdesign.com/
Shannon Bilby	Big Bob's Outlet	http://blog.bigbobsoutlet.com/
Shannon Bilby	Carpets N More Blog	http://blog.carpetsnmore.com/
Shannon Bilby	Dolphin Carpet Blog	http://blog.dolphincarpet.com/
Shannon Bilby	From The Floors Up	http://fromthefloorsup.com/
Shannon Bilby	My Big Bob's Blog	http://blog.mybigbobs.com/
Toby Bloomberg	Diva Marketing	http://bloombergmarketing.blogs.com/
Laurence Borel	Blog Till You Drop	http://www.laurenceborel.com/
Bill Buyok	Avente Tile Talk Blog	http://tiletalk.blogspot.com/
Jeanne Byington	The Importance of Earnest Service	http://blog.jmbyington.com/
Becky Carroll	Customers Rock!	http://customersrock.net/
Marianna Chapman	Results Revolution	http://www.resultsrevolution.com/
Katie Clark	Practial Katie	http://practicalkatie.blogspot.com/
Nora DePalma	American Standard's Professor Toilet	http://www.professortoilet.com/
Nora DePalma	O'Reilly DePalma: The Blog	http://www.oreilly-depalma.com/blog/
Leigh Durst	LivePath Experience Architect Weblog	http://livepath.blogspot.com/
Valerie Fritz	The AwarepointBlog	http://www.awarepointblog.com/
Iris Garrott	Checking In and Checking Out	http://circulating.wordpress.com/
Tish Grier	The Constant Observer	http://spap-oop.blogspot.com/
Renee LeCroy	Your Fifth Wall	http://yourfifthwall.com/
Joseph Michelli	Dr. Joseph Michelli's Blog	www.josephmichelli.com/blog
Veronika Miller	Modenus Blog	http://www.modenus.com/blog
Arpi Nalbandian	TILE Magazine Editor Blog	TILE Magazine Editor's Blog
Maria Palma	People 2 People Service	http://www.people2peopleservice.com/
Reshma Bachwani Paritosh	The Qualitative Research Blog	http://www.onqualitativeresearch.blogspot.com/
David Polinchock	Polinchock's Ponderings	http://blog.polinchock.com/
Victoria Redshaw & Shelley Pond	Scarlet Opus Trends Blog	http://trendsblog.co.uk/
David Reich	My 2 Cents	http://reichcomm.typepad.com/my_weblog/
Sandy Renshaw	Around Des Moines	http://www.arounddesmoines.com/
Sandy Renshaw	Purple Wren	http://www.purplewren.com/
Bethany Richmond	Carpet and Rug Institute Blog	http://www.carpet-and-rug-institute-blog.com/
Bruce Sanders	RIMtailing Blog	http://rimtailing.blogspot.com/
Steve Tokar	Please Be Seated	http://stevetokar.wordpress.com/
Carolyn Townes	Becoming a Woman of Purpose	http://spiritwomen.blogspot.com/
Stephanie Weaver	Experienceology	http://experienceology.blogspot.com/
Christine B. Whittemore	Flooring The Consumer	http://flooringtheconsumer.blogspot.com/
Christine B. Whittemore	Simple Marketing Blog	http://www.simplemarketingblog.com/
Christine & Ted Whittemore	Smoke Rise & Kinnelon Blog	http://smokerise-nj.blogspot.com/
Christine B. Whittemore	The Carpetology Blog	http://carpetology.blogspot.com/
Linda Wright	LindaLoo Build Business With Better Bathrooms	http://lindaloo.com/