Sears Carpet Cleaning Ad Supports CRI Seal of Approval

Sears Blue Crew Supports Seal of Approval in Carpet Cleaning Advertising

Another great TV commercial from a Carpet and Rug Institute Seal of Approval-certified company has hit the airwaves – this time from Sears! The new Sears Blue Crew Carpet Cleaning ad actually mentions the company’s Platinum rating under the SOA program. It also takes a humorous look at a family struggling with dirty carpet (walking on stilts, using throw pillows as stepping stones) – that is, of course, until Sears comes in to save the day!

We love it!

Watch it here. [Subscribers, click on this link to view the Sears Blue Team "Minefield" carpet cleaning clip on YouTube.] It's one minute long.

Note: if you're having trouble with the video file, try this link instead. (Windows Media Video 3.20MB)

This Sears Carpet Cleaning advertising campaign includes a new print ad from Sears - see above - that reinforces the Seal of Approval message with the SOA logo front and center!

Thanks to Sears – a great SOA Participant!

If you haven't already, you might enjoy a related blog post - titled Stanley Steemer Cleans Carpet: "I Coulda Saved This One!"   It's another clever TV commercial that reinforces the Seal of Approval message that proper carpet care keeps carpet in use longer and out of the landfill.

~Bethany