Carpet Cleaning Was Good, Now is Even Better. Carpet and Rug Institute (CRI)’s Seal of Approval Program Raises the Bar on Testing
On the flooring industry news website Floordaily.net, Carpet and Rug Institute President Werner Braun discussed with publisher Kemp Harr the history behind the development of the Seal of Approval program, specifically, the need to find a way to test and measure carpet cleaning products like spot removers, and equipment, like extractors and vacuum cleaners. CRI worked with carpet manufacturers and representatives from the cleaning industry, along with experts from Georgia Tech and NASA to develop an effective and reliable way to measure the amount of soil removed from carpet during cleaning.
Braun says the level of participation in the program and the fact that new performance categories have been added to accommodate the increasingly efficient machines that are coming to the market bears witness to the SOA program’s effectiveness. Machines and systems are improving, in part, Braun says, because of the information they have gained through the SOA testing. That in turn, he says, has led to greater customer satisfaction with their cleaning.
The Carpet And Rug Institute's job is to go well beneath the surface and prove how our environment for living, working, learning and healing is better — thanks to carpet and rugs. Through science-based research, customer advocacy, environmental stewardship and consensus building, we serve our members and their customers. CRI initiatives help protect carpet's life and beauty and demonstrate its air quality benefit. The purpose of this blog is to create conversation around what we do and make it more relevant to you.