Vacuum Manufacturer ProTeam Goes for Gold in Ad Featuring Carpet and Rug Institute’s Seal of ApprovalOne afternoon last week, CRI Communications Manager Bethany Richmond came by my office, excited to show me a magazine ad for ProTeam, a commercial vacuum manufacturer and one of our most successful participants in CRI’s Seal of Approval vacuum testing program. The full-page ad featured a display of six of ProTeam’s Gold-level Seal of Approval-certified vacuums under the headline, “Announcing The Gold Medal Lineup.” The ad was, of course, a clever reference to the recent Winter Olympics, and a world-class endorsement for the Seal of Approval program.
To achieve a Seal of Approval gold rating, a vacuum cleaner must remove more than 55 percent of the available soil and exhibit dust containment equal to or less than 35 micrograms emitted per cubic meter of air. It must also pass the texture appearance test, which means the vacuum should not affect the texture appearance of the test carpet – a commercial cut-pile construction - more than a one-step change based on one year of normal vacuum use. Measurements are taken after 800 passes of the vacuum, with the sample rotated every 200 passes. So you see, it’s not an easy thing to do.
Another interesting element of the Seal of Approval vacuum testing is the technology behind it. To determine just how much soil is removed from a carpet sample, the SOA vacuum testing uses X-Ray Fluorescence, a technology that was originally developed by NASA for the Space Shuttle program to help it identify the materials in the shuttle’s metal alloy parts. X-Ray fluorescence was modified to identify down to the tiniest microgram the exact amount of soil removed. For more information about how X-Ray fluorescence was adapted for vacuum testing, click here.
Whenever I travel for CRI to cleaning and maintenance industry trade shows, I like to walk around the show floor and visit the booths of companies that participate in the Seal of Approval program, to see if they display the SOA logo or label on their displays or certified products. I am always heartened when I see it, and puzzled when I find a company that has passed CRI’s testing but doesn’t promote the fact in their marketing.
“CRI Seal of Approval is a well-recognized certification in the industry highlighting vacuum equipment that meets higher levels of carpet cleaning effectiveness and indoor air quality. ProTeam’s accomplishment with our backpack vacuum system achieving gold Seal of Approval sets us apart from the competition,” said Matt Reimers, ProTeam’s vice president of sales and business development.
Thanks to ProTeam for helping to promote the Seal of Approval program. They score a perfect 10 from me!