Sears Carpet and Upholstery Care Group Joins Seal of Approval Program
The Carpet and Rug Institute’s Seal of Approval testing and certification program for carpet cleaning products, equipment, and service professionals received some good news recently - a participation agreement from the Sears Carpet and Upholstery franchise group that clears the way for all 145 Sears franchised companies to become Seal of Approval Service Providers.
Carpet cleaning professionals who use Seal of Approval solutions in conjunction with Seal of Approval equipment are eligible to be recognized as Seal of Approval service providers. At CRI, we work hard to raise consumers’ awareness of the benefits of using a Seal of Approval Service Provider, for example, by publishing a complete list of the nearly one thousand “SPs” as we call them on the CRI website – listed by zip code, so individuals and businesses looking for a carpet cleaning professional can find someone quickly and easily.
Hiring Seal of Approval Service Providers is the best way to ensure that carpet is being cleaned with quality products. Not all carpet cleaning products clean equally well and some may even damage carpet fibers. Using Seal of Approval service providers is also the best way to make sure residential or commercial carpet warranties are being met since many major carpet manufacturers are now tying their warranties to the use of Seal of Approval products.
Wes Dvorak, Director of Research and Development for Sears Franchise Businesses, explained to me that Sears has always supported the CRI Seal of Approval Program as “a good idea to help support the industry and support quality carpet cleaning.” As for Sears’ decision to enroll their service professionals in the program, Dvorak said that, at Sears, “We do things the right way and we’re not afraid to tell people.” (For a related blog post on one consumer’s experience with a Sears Cleaning Professional, click here.)
Here’s an interesting detail - according to Seal of Approval Manager Pat Jennings, Sears was the first company to submit their deep cleaning system for SOA testing back in 2006. They were subsequently awarded Gold Level Certification.
“CRI is gratified to have Sears cleaning professionals join the ranks of Seal of Approval Service Providers,” said CRI President Werner Braun. “The Seal of Approval program raises the bar for the carpet cleaning industry, and CRI will continue to do all it can to increase market share for our Seal of Approval participants.”
I’m excited! Congratulations to Pat Jennings and the Seal of Approval Service Providers program.