CRI's Bethany Richmond Talks Seal of Approval on ISSA TV
One of the things I do as Communications Manager for the Carpet and Rug Institute is travel to trade shows to talk about CRI programs and research about carpet. Last October, I attended the ISSA InterClean trade show in Chicago. ISSA is the worldwide cleaning industry association and InterClean, the premier meeting for the commercial cleaning industry.
While I was there, I had an opportunity to participate in an ISSA TV video explaining the benefits of the Carpet and Rug Institute’s Seal of Approval Program.
The 3-minute video is introduced with this paragraph:
“A thoughtfully designed and implemented maintenance program performed by properly equipped and trained personnel is essential for optimal long-term performance of a facility’s carpet. The Carpet and Rug Institute’s Seal of Approval Program identifies effective carpet cleaning solutions, equipment, and professionals that clean carpet right the first time and protect a facility’s carpet investment. Not all products clean well enough to earn the Seal of Approval, so look for the blue and green CRI Seal of Approval as proof that you are using quality products.”
The video is posted on the ISSA website under the ISSA TV link for “product demos”. It’s also posted on the CRI’s YouTube channel, carpetchannel1.
I would be happy to provide a download link to any CRI Seal of Approval participant who would like to use it. Just email me at brichmond(at)carpet-rug.org or post a comment to this blog at the link below.