Tuesday, February 2, 2010

CRI Seal of Approval on ISSA TV

Bethany Richmond, CRI, on ISSA TV

CRI's Bethany Richmond Talks Seal of Approval on ISSA TV

One of the things I do as Communications Manager for the Carpet and Rug Institute is travel to trade shows to talk about CRI programs and research about carpet. Last October, I attended the ISSA InterClean trade show in Chicago. ISSA is the worldwide cleaning industry association and InterClean, the premier meeting for the commercial cleaning industry.

While I was there, I had an opportunity to participate in an ISSA TV video explaining the benefits of the Carpet and Rug Institute’s Seal of Approval Program.

The 3-minute video is introduced with this paragraph:

“A thoughtfully designed and implemented maintenance program performed by properly equipped and trained personnel is essential for optimal long-term performance of a facility’s carpet. The Carpet and Rug Institute’s Seal of Approval Program identifies effective carpet cleaning solutions, equipment, and professionals that clean carpet right the first time and protect a facility’s carpet investment. Not all products clean well enough to earn the Seal of Approval, so look for the blue and green CRI Seal of Approval as proof that you are using quality products.”

The video is posted on the ISSA website under the ISSA TV link for “product demos”. It’s also posted on the CRI’s YouTube channel, carpetchannel1.

I would be happy to provide a download link to any CRI Seal of Approval participant who would like to use it. Just email me at brichmond(at)carpet-rug.org or post a comment to this blog at the link below.



Anonymous said...

Interesting video, nice promotion for CRI!

Heavens Best Carpet and Upholstery Cleaning said...

Please send me the downloadable link.
I am a SOA Service provider.

Bethany said...

Thank you, and thanks for your comment.

Bethany said...

I will send it soon - thanks for your interest.

Bethany said...

Hello Heaven's Best -
I need your email to send the link through our webfiles program. Please email me - brichmond(at)carpet-rug.org. Look forward to hearing from you!

Magic Wand Company said...

Wow. Great video. I'll have to create a link to it from our website. I think all our customers in the carpet cleaning supply part of the industry will benefit from it. Good job.

Bethany said...

Hello Magic Wand Company,
I am very glad you liked the video - thanks for the kind words, and thanks for reading!

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