Tuesday, September 22, 2009

Mohawk Carpet Care Kit: CRI SOA Success Story

Mohawk FloorCare Essentials Carpet Care kitContinuing with the Carpet and Rug Institute Seal of Approval Success Stories series: CRI Member Mohawk Industries Multiplies the Message on Cleaning and Maintenance.

Case #4 Mohawk Carpet Care Kit

Earlier this year, when Mohawk rolled out a reformulated and rebranded version of their popular line of FloorCare Essentials cleaning and maintenance products, they did more than just enhance the products with new packaging and a more effective, all-natural formula - they threw in a little something extra: for the first time, a copy of CRI’s Carpet Cleaning Tips for Dummies is included inside each Mohawk FloorCare Essentials Carpet Care Kit. (For an earlier post on the Carpet Cleaning Tips for Dummies books click here.)

I discovered this news quite by accident one day when I received a voice mail that had been routed to my phone by mistake. The caller left a message saying he wanted to order several thousand of the CCTfD booklets. I followed up, first to make sure the caller connected with the person here at CRI who could help him with his publication order, but my ulterior motive was to find out who was ordering so many books. I was pleased to find out it was Mohawk.

Mohawk FloorCare Essentials displayMike Zoellner, who is Mohawk’s Vice-president of Marketing Services, won’t take credit for the idea of putting the CCTfD books into the cleaning kits, but I bet he had something to do with it, because Mike also lends his considerable leadership skills to CRI in his role as chairman of the Market Issues Committee.

In any case, he says the idea came about as a way for Mohawk to “support CRI by recognizing a good resource and use the tools we create in the CRI committees.” He notes that the booklet allows member companies to use CRI according to its mission – to create value for its members by gathering and promoting science-based information on carpet and rugs. Cleaning Tips for Dummies is a perfect example of that.

The new carpet cleaning kits are in stores now – any retailer can arrange to have a Mohawk FloorCare Essentials display in their store.

Thanks to Mohawk for supporting CRI and, more importantly, getting the science-based facts about carpet care and cleaning to consumers!

Watch this 1-minute video showing the new Mohawk FloorCare Essentials Carpet Care Kit. [Subscribers, please click on this link to watch the YouTube video of Mohawk FloorCare Essentials.]





~ Bethany

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4 comments:

Axis said...

Its good to know about new floor cleaning and maintenance kit. It would prove beneficial for various cleaning experts of this field.

Bethany said...

Hello Axis, and thanks for your comment. I will pass your comment along to the folks at Mohawk. I think their cleaning kit is a great resource - especially for homeowners who want to keep their homes looking great and protect their carpet investment!

Peter said...

Hi There,
I much appreciate your post because i am really impressed with this cleaning kit idea.
I am running a small business in a office where cleaning is a common requirement.
I guess this cleaning kit will be very useful for people like me.
Thanks for sharing the info.
Reference:
Chewing Gum Removal Companies

The Carpet And Rug Institute said...

Hi Peter - glad to help!
Bethany

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