Five Years In, Seal of Approval is Making a Difference - Stories of Success from CRI's SOA: Dalton Golf and Country ClubThis year marks the fifth anniversary of the Carpet and Rug Institute’s Seal of Approval testing and certification program for cleaning products, equipment, systems, and service providers. CRI started the Seal of Approval program as a way to continually raise the bar on quality and performance for cleaning products, equipment, and service, the idea being that setting high standards is a great way to have positive impact – in this case, on the entire carpet cleaning industry. Here at CRI, we see the Seal of Approval difference every day, in success stories like this one, and others.
Case #1: Dalton Golf and Country Club
Not every country club is lucky enough to be located in the carpet capital of the world, but the Dalton Golf and Country Club is. Seven years ago, when DGCC underwent an extensive remodeling, a local hospitality carpet manufacturer stepped up and offered to design something really special just for the club – a custom design complete with coordinating borders, special colors, and a distinctive medallion with DGCC’s logo for the entrance way. The membership was delighted with the club’s new look, and so was club manager Patrick Joyce.
However, about five years later, Joyce had a problem. “The carpet started looking drab,” he said. “There were definite traffic patterns.” The club looked to their regular carpet cleaning contractor for a solution. After several unsuccessful attempts, where Joyce said the carpet was left “not clean and still damp,” the cleaning company owner told Joyce there was nothing more he could do – the carpet would have to be replaced.
Joyce was dismayed. How could he justify the expense of new carpet just five years after it was installed? The installation costs alone for the 15,000 square-foot space would be $30,000, not to mention the embarrassment of having to admit to the local manufacturer that their beautiful, custom-made carpet had worn out well before it was supposed to.
Joyce asked the Carpet and Rug Institute for advice. CRI contacted a local Seal of Approval Service Provider who specialized in large-scale commercial cleaning. The SOA-certified firm volunteered to clean some test sample areas from the most heavily soiled sections of the carpet.
“The results were remarkable,” said Joyce. “The difference was night and day - even though the carpet had been cleaned just two days earlier by the other firm.”
And the carpet’s improved appearance has not been short-lived. Nearly one year later, the carpet still looks great. “They [the carpets] look better every time they are cleaned,” Joyce said.
What’s Your Story?
Do you have a Seal of Approval success story? If so, James Beach and I would love to hear from you!
~ Bethany
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