Thursday, August 27, 2009

Resurrecting Dirty Carpet The CRI-SOA Way

Sunflower dirty carpet cleaning originally
uploaded by Sunflowercarpetny
Sunflower dirty carpet cleaningI got to spend my morning wallowing in dirty carpet and, to be honest, I’ve never been prouder of what we do here at CRI. I’ll elaborate briefly, but I don’t want to spill all the beans, and I promise you Bethany will have a full blog report on it soon.

As a way to demonstrate how good products and equipment can be the difference-maker in whether a carpet lives or dies, the Carpet and Rug Institute oftentimes likes to find examples of poorly-maintained carpet and introduce them to our modern-day Dr. Frankensteins: quality carpet cleaners. These are professionals who can take carpet ready to pulled off life-support and raise it from the dead.

This morning I got to join these professionals as they undertook a revival of, quite honestly, one of the nastiest-looking carpets I’ve seen. Again, I’m going to avoid the details because we’ll provide them in a future blog post, but let me tell you: a professional carpet cleaner using good products such as those certified under CRI’s Seal of Approval program can work miracles. I witnessed one today.

CRI often gets involved when we come across such carpet and it gives us a way to document the before-and-after difference. We are able to use these examples as the basis for white papers in which we provide photographic evidence of the revival. What is it they say: a picture is worth a thousand words?

And while all of this good and well in serving CRI as we try to educate consumers on proper cleaning and maintenance, the source of my pride in CRI was the actual help we were able to provide this business owner. Here he was, with a carpet that really took away from his business’ overall d├ęcor (and in the business world, sometimes the first impression is made simply by looking down), finding himself at a crossroads with a choice he obviously didn’t want to make in today’s still-tough economic times: invest more money (a lot of money) into a new flooring.

Not only were our professionals able to make this carpet look like the day it did when they rolled it off the truck, but more importantly, we gave the business owner a plan to keep that way. The guy’s carpet wasn’t nasty so much from neglect (he had it professionally extracted six months ago) as it was from the non-ability to provide preventative measures such as walk-off mats.

We actually showed him that for as bad as the carpet looked in the before picture, the amount of actual dirt pulled from the carpet wasn’t indicative of how bad it looked appearance wise. In other words, all of this dirt we pulled out came from the surface of the carpet, and the cleaning six months ago had done a good job of removing the deeply embedded soil in it.

We set the guy up with a scheduled plan that would keep it from morphing back six months from now into that eye sore that welcomed us this morning. We gave him the preventive measures to help ensure that. And ultimately, along with the smile on his face, we gave him back a beautiful piece of carpet that he was so proud of when he put down in new construction.

And other than me getting a little bit dirty in the process, it was a simple chore. Good products, good equipment, a good plan, and good trained (other than me) professionals working these SOA products are miracle workers every time.

The problem we have is that CRI does not have a multi-million dollar marketing budget that would be needed to educate the masses, so we have to tackle it one dirty carpet at a time. And I might be a little biased, but we do a great job doing just that!

- James

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Jeff Branch said...

Great subject. I have written about "nasty" carpet and wonder why people let their carpet become such. I hope you don't mind, but I am going to link to your post. Keep up the good work!

Bethany Richmond said...

Jeff - go right ahead, and thanks!

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