Multiplying the Message
Blog Inspires Floor Covering News Editorial
The July 27 issue of Floor Covering News features an editorial from publisher Al Wahnon titled, Truth or consequences, where he reacts to a CRI blog post about an article that appeared in Health magazine. The CRI blog post talked about the frustrations that come with working with the media – how some writers will say negative things about carpet no matter what, even in the face of facts supporting it as a safe and healthy floor covering. Case in point: although the writer for Health magazine approached CRI saying she wanted to write an article on “keeping carpets healthy”, the final article appeared under the headline, “Can Your Rug Make You Sick?”
Evidently, FCN Publisher Al Wahnon felt CRI’s pain. His editorial begins:
I find it interesting that there are people who hold positions they know are untenable, illogical and downright stupid. They refuse to recognize facts, resist intelligence and ignore truth. These people are not easy to deal with and more difficult to understand.
The editorial continues, telling how CRI President Werner Braun gave a 20-minute interview to the writer, and how CRI’s responses to the magazine’s “fact-checker” were ignored.
It was gratifying to have an industry veteran like Al Wahnon pick up the CRI gauntlet on this issue in such a public show of support. Equally meaningful were the comments the blog received from individuals who empathized with the struggle many of us face as we try to communicate the good news about carpet in the face of so many misperceptions.
One of the most powerful things a blog can do is to get people talking about the issues, even when they disagree. Blogs are two-way conversations, and if anyone – individual or media representative – wants to ask tough questions about carpet, Werner Braun and the Carpet and Rug Institute are available and eager to provide credible answers based on scientific research. (Blogs also provide organizations like CRI with a powerful voice to comment on unfair treatment in the media in a way that packs a lot more punch than a letter to the magazine’s editor.)
Thanks to Al Wahnon and Floor Covering News for the excellent editorial. Keep reading, Al!
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